And ranking your videos on Google (or YouTube) comes with its own set of challenges. We’ve got a great series of posts all about video SEO, if you’d like to learn more about optimizing in this area. There’s also a dedicated Yoast Video SEO plugin, if you’re serious about getting your videos ranking. Although this isn’t technically a ranking factor, getting your site into the search results requires it, so we thought it should be included here.
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Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly. WebFX’s on-page SEO services include helping you develop a mobile-friendly website through responsive web design. Once you entice people to click on your page via your newly optimized title and meta tags, you’ve got to keep them there with quality user-focused content. For all of the reasons above, you shouldn’t neglect internal linking.
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Plug-ins, theme updates, and other issues can impact UX and hurt your technical SEO efforts. Write high-quality, original, search-optimized content based on search intent. Consider why someone searches for a term, then answer those questions. I know, I know, this is not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected.
This helps Google discover images they may have otherwise missed. The importance of internal linking is well established, but there can be confusion over how this looks in practice. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page is not required. The hierarchy of header tags goes from H1 to H6 in descending order of importance.
Content marketing is a fundamental part of SEO because it’s what drives people to visit your pages. People discover your business in search results through the content you create, while optimizing your content through SEO enables it to rank in search. If your content is popular on social networks, Google will take notice. The best way to help make this happen is to include share buttons on your website. It should be super easy for anyone reading your website or one of your blog posts to share it on their own social media profiles.
- Content quality impacts user engagement, dwell time, and bounce rates, all of which are indirect signals of a page’s relevance to the search query.
- Research different keyword variations that have the same search intent.
- Think of off-page SEO as an online version of word-of-mouth referrals.
- As it helps Google (and users) understand what our content is about.
- Once you go live, send Google and Bing an invitation to come scan your site by submitting your URL directly to them.
- On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search.
Therefore, you should make sure that all the images on a page aren’t larger than they need to be and SEO Anomaly that the images are in the right format. It is believed that PNGs are better for graphics, whereas JPGs are better for photographs. When starting, most people choose the web hosting that is the cheapest. However, choosing cheaper hosting services and packages aren’t always the best for page seed.